The perfect property brochure that sells
You’ve made the decision to sell your drop dead gorgeous 4
bedroom home in the city, decided on a move to the country where the children
have village school life – you can enjoy long dog walks, peaceful evenings,
village fetes and even perhaps have a hen for those nutrient-rich fresh eggs.
Having the perfect brochure to send out at a moments notice is vital
to attract that right audience that will actually buy your home. People love beautiful things
Now that you’ve made the big decision there’s a way you
maximise your changes of a sale. So what
does make the perfect brochure to sell your home?
We have a 24 point checklist we apply it everytime to each
of our properties. Here’s our top 4
things. (ps: If you are on the market you can change these
now just give your agent a call)
Recommendation number 1 – Balance of words and pictures.
I visited a stunning home the other day with 17 rooms in the
house. The brochure had just 4
pictures! Pictures speak a thousand
words and should contain the very best rooms of the house, a perfect front
picture and an amazing garden shot. No
toilet pictures are welcome here, leave those for online. The words should be succinct and lively and
set the tone of the property. A funky
modern terraced should be jumpy and bright, a classical 4 bedroom Victorian
should be reflected in the words. Remember
your buyer. What will they expect?
Recommendation number 4 —Floorplan
The floorplan must
contain the sizes. There are many buyers
that turn straight to the floorplan.
Show them easily the sizes. If
you make it too difficult to make a comparsion or see the way they could live,
they’ll move on quickly. 2016 is the
year of instant gratification, make sure you are helping them make the right
decision about your home.
Recommendation number 14 – Bedroom numbers and names.
Always always call the Master bedroom the
Master Bedroom (not bedroom 1) , It's
where the new homeowners will spend a lot of time, so it should sound grand and
epic too. They don’t sleep in bedroom 1
they sleep in the ‘House Master’. It is
then clear at first glance where you will be in respect to your
guests/children. (Don’t forget to be sure
the Flooplan also has this description too)
Reccomendation number 19 – Avoid clichés Here’s an example:
Fitted base and wall units
Tiled to wall and floors
Door leading to
Double glazed window to side and rear elevation
Why not try:
Stunning handfinished kitchen with plenty of useful storage solutions
Stone tiles in a honey colour make this bathroom iresistable
after a long day
A view of the garden swing tucked in the corner plus you can
also see the field that stretched a far from this room. A perfectly peaceful retreat.
Your buyers will love the fact it’s worth reading, very different
from what they will be used too.
Believe it or not we have 22 other recommendations to make
the ultimate property brochure. You’ll
be surprised by many of them! How does
your brochure measure up to the vmove test?
I’ll happily take a look for you and see what improvements
can be made. So you, too can have the
ultimate brochure when selling. Email it
to me direct on v.green@v-move.co.uk (Yes, I do free tips and yes I’d love to help
you)
I’m Victoria and I LOVE property marketing, (I also run a
boutique estate agency in Dalton Square, Lancaster, where we have great coffee
and amazing days)
Until next time
Victoria
What to read next: Perfect
your presentation and wow your viewers
What to do next: Why
not download ‘The ultimate guide to selling your home in Lancaster’ click here
for your free copy
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