What IS Home Staging?

Home staging (House dressing) has been in the UK now for over a decade.  Originating in the US the concept was born to attract the right people to the right homes using well placed furniture and accessories.

So what exactly IS home staging? and when does it become refurbishment, or renovation?

Firstly, the objective of home staging isn’t to improve the house itself: the fixtures and fittings; ie:  the kitchens and bathrooms will stay the same, even if they are dated – replacing them is not within the remit of a home stager.  Instead, think of it as ‘dressing’ a home for sale.  Imagine your home is about to be the subject of a four page spread in Lancashire Life, or House Beautiful magazine; what would you do to prepare each room so it looks its very best for the photographer?  Perhaps you would move furniture around to accentuate a feature, add some style with new candles or have a grubby wall repainted; it’s really about looking at your house with a critical and objective eye.

If you’ve lived in your home for more than a decade or two, you may find that you can’t be objective; you’re just too close to it.  Or perhaps you don’t have the time, or the necessary skills, to bring the best out of every room.  In which case, commissioning a home stager could be a very worthwhile investment, but only if you find the right one.  Infact – even some of the furniture and accessories you purchase can be taken to your new home.  It’s all abut accentuating the positives and creating the ‘ideal home’

What will it cost?

There are costs to consider when you are contemplating a home stager:  One is the cost of her time and the second is the cost of the additional furniture and accessories you will need to compete the job.  Ad a general rule of thumb:  the initial assessment visit plus a short report will set you back up to around £300.  Time is usually charged at between £30 and £50 per hour, and this includes a shopping trip, if you feel it necessary.  Alternatively, she can provide you with a shopping list, to your agreed budget, with suggested shops and items to buy. 

What will I need to buy?

The good news is, home staging items are things you can take with you!  Therefore it’s important that you like them, wherever possible, whilst at the same time they add value to your home.  Home staging accessories often include new bedding, cushions, rugs, artwork, bathroom accessories, and any little knickknacks that help to complete the look.

How can I find a home stager in my area?

A good place to look is the Home Stager Network, or ask your local estate agent as they can usually recommend someone.

A really good home stager can add tens of thousands of pounds to the value of your home; a value that will be reflected not only in your photography, but also in the improved confidence of your estate agent that he can sell your house for the price you really want.

Polished presentation + beautiful photography  + confident agent = sale!

Image courtesy of www.housetohome.co.uk