How do sell Faster & Higher - Part 1
Expanding your market – Attract more buyers
There are many ways in which to increase your
chances of a sale.
From simple techniques to full blown Home
Staging.
Home staging is quite simply this is a method
of preparing your house for sale so that it appeals to the broadest market
possible. The more people that it appeals to, the more will want to view,
the more viewers, the more offers and the higher standard of offers that you
will receive.
The US America can
reduce the time on the market by up to half and also help it sell for between
6% and 20% more than its unstaged, empty counterparts.
So the evidenced is clear, I mean you wouldn’t
wear your pyjamas to an interview. You dress appropriately for the
occasion. The same is true for your home when you are selling.
Here’s a quick test: Grab your pen and paper:
1 - What type of house do you live in?
Write it down. Ie: semi detached, near town centre.
2 - In your area what type of people live in
houses just like yours, think about your neighbours, your neighbouring
streets.
Write each different type of homeowner with
houses like yours down.
I bet there are more in category two than you
imagine. For instance: You often associate a bungalow with a mature
retiree, but, in actual fact if you look at it closely there are more
demographics associated with bungalows in your area. Families, professionals,
couples, singles, young and old.
This means that your appeal can no longer just
be about the retired section of the market. You need to cast your net
further and wider.
Here are some quick tips to ensure you appeal
to the broadest market possible.
1 – Declutter everywhere. Buyers are
always searching for a house that they will fit into. That all of their
stuff will fit into. They take an indication by looking at the current
homeowners use of all the space available. Always give them an indication of
what storage can be used for, but never over fill. In order for your
house to appeal it should show that you & your belongings fit into it
comfortably. Make people see the true potential of your home. This
includes, built in cupboards, storage areas, television cabinets. Everything.
Remove stacks of magazines, piles of shoes and overflowing coat racks.
2 – Depersonalise. Take away all your
family photos. The children pictures, the 4 generation pictures and your
wedding day. People don’t like to see other people in a house they are
considering purchasing. When they are viewing they want to imagine
themselves living there. They want to imagine their family pictures on
the sideboard. Help them to do this by removing yours. Make it easy
for them.
3 – Add Identity – give each room an
identity. Make sure you can tell what it is. Dining rooms should
have a dining room table. Bedrooms should have a bed. This means that a
viewer can spend time imagining their belongings there and not what the room
could be used for.
As you can see, it is all about making life
easier for a viewer. If they have to waste valuable viewing time seeing
through the clutter and family things we all have, it means they are
less focused on mentally moving their stuff in.
Find out in Part 2 what other tricks you can
try to increase your chance of a sale.
I'm Victoria Green. I give tailored
advice just like this free during your Market appraisal and we cover Morecambe,
Lancaster, kendal and all surrounding areas.
See our website at www.v-move.co.uk
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